Jindo-gun Wins Best Award for Basic Local Governments at the 'Korea SNS Awards'

High Praise for Enhanced Interactive Communication Through Generation-Specific, Life-Oriented Customized Content Provision

Jindo County actively promoted the brand value of Treasure Island Jindo and online marketing, winning the Grand Prize in the Basic Local Government category at the Korea SNS Awards. ⓒ Asia Economy

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Jindo-gun, Jeollanam-do, won the Grand Prize in the Basic Local Government category at the ‘2021 Korea SNS Awards’.

According to the county on the 1st, ‘Jindo-gun SNS,’ which operates Facebook, Instagram, blogs, YouTube, and more, aimed to be a communication channel by managing each SNS channel tailored to the user base and characteristics of different generations.

They actively used various photos tailored to the MZ generation and frequently held SNS events linked across all channels to vigorously promote the brand value of ‘Treasure Island Jindo’ and online publicity.

In particular, the active activities of about 40 SNS supporters strengthened promotion and communication, leading to two-way communication as a platform providing useful information, which was highly evaluated.

Also, focusing on YouTube, they continuously expanded video content accessible to SNS subscribers once or twice a week, producing fresh topics and lifestyle-oriented content that satisfy both entertainment and information, resulting in a rapid increase in subscribers.

The ‘Korea SNS Awards,’ now in its 11th year, is hosted by the Korea Social Content Promotion Association and supported by the Ministry of Science and ICT, among others.

Every year, it comprehensively evaluates the SNS operation status of local governments nationwide and awards institutions that actively communicate, making it the most prestigious award in the related field in Korea.

This evaluation was conducted over two months from July to September, and the excellent institution was selected by combining internal and external expert evaluations and user assessments.

So far, Jindo-gun has won the Grand Prize in the Korea SNS Blog category (2018), the Grand Prize in the Korea SNS Instagram category (2019), and the Grand Prize in the Korea SNS YouTube category (2020), respectively.

A representative from the Planning and Budget Division of Jindo-gun said, “With the increasing reliance on non-face-to-face content due to COVID-19 and the importance of communication channels with residents and tourists, the Grand Prize for Jindo-gun SNS is very meaningful,” adding, “We will continue to focus more on communication by sharing good news and information with tourists and residents through various content.”

This content was produced with the assistance of AI translation services.