[Weekly SMEs] Xperon·Milwaukee·WMF·Temper

Golf brand company 'Xperon' is making a full-scale entry into the U.S. golf platform market.
[Photo by Xperon]

[Asia Economy Reporter Kim Jong-hwa] Golf brand company Xperon is making a full-scale entry into the U.S. golf platform market, and premium power tool brand Milwaukee is conducting an on-site event called the 'Red Express Roadshow.' German premium kitchenware brand WMF has launched the premium pot 'WMF Fusiontec Aromatic,' and Danish premium mattress brand Tempur is running the 'Tempur NASA Certification 23rd Anniversary Promotion' at Tempur official stores nationwide.

Xperon Accelerates Entry into U.S. Golf Platform Market

Golf brand company Xperon announced that it is accelerating its entry into the U.S. golf platform market with its own brand Xperon series and the unmanned lesson simulator 'T-PRO.' This U.S. entry by Xperon begins with the golf simulator company 'The World Golf Center' to introduce unmanned platforms, domestic golf balls, and technology into the U.S. golf market.

Xperon plans to lead the simulator installation and personal lesson culture among Americans through its self-developed lesson simulator 'T-PRO.' The T-PRO simulator service is a lesson simulator developed with Xperon's proprietary technology, characterized by arcade-style playability and precise data values and implementation.

The export project of the Xperon platform to the U.S., conducted together with The World Golf Center, is highly anticipated as a project that widely promotes Korea's advanced technology and competitiveness in practical application to the U.S. market. The World Golf Center is a U.S.-based golf specialist company actively engaged in golf business including simulators, golf market construction, golf product sourcing, and planning.

Kim Young-jun, CEO of Xperon, said, "We have analyzed the market for a long time to enter the U.S. golf market and developed products and platforms that integrate technology based on this analysis. From golf balls produced with Xperon's technology to advanced simulators and unmanned sales platforms, we will leverage our proprietary technology and The World Golf Center's network to expand globally."

Xperon is a domestic Internet of Things (IoT) platform and technology-based golf brand company, with subsidiaries Dodreamjin (specializing in unmanned IoT) and Xperon Ed (specializing in platform advertising).

Milwaukee will hold the product experience roadshow 'RED EXPRESS Roadshow' throughout October.
[Photo by Milwaukee Korea]

Milwaukee Conducts 'Red Express Roadshow' for Simultaneous Experience and Purchase

Premium power tool brand Milwaukee is conducting the 'Red Express Roadshow,' an on-site event where Milwaukee's on-site experts, the JSS (Jobsite Solution Specialist) team, visit various dealerships in a 'Red Truck' throughout October to promote the excellence of its products and expand consumer contact points.

Since March, the Red Express Roadshow has been an event where the JSS team provides accurate product information to consumers visiting dealerships and helps them directly experience and purchase products. Through this event, Milwaukee showcases various products powered by M12 (12V) and M18 (18V) batteries, allowing consumers to feel powerful performance. Especially at locations visited by the 'Red Truck,' visitors can experience a wide range of popular and new products including power tools, hand tools, batteries, and PACKOUT storage systems.

The roadshow will be held twice a week on Tuesdays and Thursdays from the 5th to the 28th of October, taking place nationwide in Seoul, Busan, Daejeon, Daegu, Gwangju, Uijeongbu in Gyeonggi Province, Pyeongtaek, and other locations. The event runs from 10 a.m. to 5 p.m., and anyone interested in Milwaukee power and hand tools can participate.

Customers who make purchases on-site will receive gifts based on the purchase amount. Customers who spend over 100,000 KRW will receive a '2M Keychain Tape Measure,' those who spend over 300,000 KRW will receive an 'M12 B3 (12V 3Ah) Battery,' and those who spend over 600,000 KRW will be given an 'M18 B5 (18V 5Ah) Battery.'

Detailed information about the Red Express Roadshow and Red Truck operation schedule can be found on Milwaukee's official website and Milwaukee Tool Cafe.

WMF Fusiontec Aromatic.
Photo by WMF

German Premium Kitchenware WMF Launches 'Fusiontec Aromatic'

Germany's number one premium kitchenware brand WMF announced on the 1st that it will launch the top-tier premium pot 'WMF Fusiontec Aromatic,' which enhances kitchen elegance with traditional German craftsmanship, innovative technology, and elegant design.

The new Fusiontec Aromatic is WMF's top-tier premium product combining the innovative material 'Fusiontec' with an 'Aroma Press' lid. Fusiontec is an innovative material created by melting over 20 natural mineral raw materials such as quartz and feldspar at 1300℃, coating them onto a steel body, and then heat-treating at 860℃ to fuse the minerals and steel body into one. It combines the advantages of all pot materials from copper to cast iron.

The top-grade 'Aroma Press' lid, born from traditional German craftsmanship, features perfect weight and design to enhance moisture condensation effects. Its optimal internal protrusion design evenly circulates condensed moisture, maintaining up to 25% more moisture inside the pot. The internal protrusion design circulates moisture evenly over the food through the 'Rain effect,' delivering the deep flavor of softened natural ingredients. The elegant slanted design adds sophistication to the kitchen.

To commemorate the launch of the new Fusiontec Aromatic, WMF is partnering with 'Bicheonah,' a Korean restaurant selected as a Michelin Guide Seoul 1-star for five consecutive years, to offer a refined Korean dining experience. This is the second Michelin restaurant collaboration project following last year's partnership with the Michelin 2-star restaurant 'Kwon Sook Soo.'

The recipe for 'WMF Samsongi Baekhwa Ban,' developed jointly by WMF and Chef Jeon Gwang-sik of Bicheonah, will be released on WMF's website and online channels. More details can be found on WMF's official website and Instagram.

Temper, NASA Certification 23rd Anniversary Promotion Image.
[Photo by Temper Korea]

Tempur Conducts NASA Certification 23rd Anniversary Promotion

Danish premium mattress brand Tempur is conducting the 'Tempur NASA Certification 23rd Anniversary Promotion' at Tempur official stores nationwide, including department stores, outlets, and specialty stores, until the 24th.

This promotion commemorates 23 years since Tempur became the only mattress brand authorized to use NASA's technology certification mark. The NASA technology certification license was obtained by successfully commercializing the material that minimizes the pressure astronauts experience during takeoff and landing to protect their spine and back.

During the promotion period, various benefits apply when purchasing key products such as Tempur mattresses and motion beds. Customers who purchase specific products will receive gifts such as Tempur pillows and mattress covers, and a common benefit across channels is a 'Long Hug Cushion' shaped like a traditional Korean bolster, given when purchasing a mattress, frame, and motion bed set, providing comfortable hugging sleep.

To add special meaning to this promotion, Tempur Korea is offering gifts that reflect the global ESG (Environmental, Social, and Governance) trend. The special gift is a 'Pattern Bag & Diary' set planned and produced in collaboration with the social venture 'Aidrun,' which supports art education for children in local community centers.

The pattern, designed by children with the theme 'Our Universe' to commemorate Tempur's NASA certification, features fabric made from recycled plastic to consider the environment. The 'Pattern Bag & Diary' set will be given in limited quantities only to customers who purchase Tempur mattresses during the promotion period.

This content was produced with the assistance of AI translation services.