Shinsegae International Appoints Gilhan Lee, Head of Cosmetics Division Who Led Success of 'Poare' and 'Yeonjak', as General CEO

Gilhan Lee, CEO of Shinsegae International

[Asia Economy Reporter Seungjin Lee] Gilhan Lee, CEO of the Cosmetics Division at Shinsegae International, was appointed as the General CEO on the 1st.

Shinsegae Group announced the '2022 Regular Executive Personnel Appointment' on the same day. With this appointment, Lee will also concurrently serve as CEO of the Cosmetics and Fashion Divisions.

The cosmetics division, led by Lee, expanded its portfolio by launching in-house brands such as 'VDIVOV', 'Yeonjak', 'Roybi', and 'Poare', following 'VDIVOV'. This appointment as General CEO is interpreted as a merit- and ability-based personnel decision reflecting his achievements.

Notably, the cosmetics business has gained attention by increasing its share of total sales at Shinsegae International every year. The beauty division's sales proportion, which was only 5.7% when Lee joined Shinsegae International in 2017, expanded to 24.8% last year.

General CEO Lee was born in 1962 in Jinju, Gyeongnam, and graduated from Seoul National University with a degree in Trade.

He joined Samsung C&T in 1984 and served as branch manager in Santiago, head of HR, branch manager in Taiwan, and branch manager in Moscow. From 2008, he worked in the duty-free distribution division at Hotel Shilla and served as CEO of HDC Shilla Duty Free.

In 2017, he moved to Shinsegae International, serving as Vice President and CEO of the Cosmetics Division. Through this personnel appointment, he will take on the role of General CEO.

This content was produced with the assistance of AI translation services.