Changwon City Supports SMEs in Utilizing Big Data to Aim for Digital Innovation

Gyeongnam Changwon City held a seminar on the 'Big Data Analysis and Utilization Support Project for Small and Medium Enterprises.'
[Image source=Changwon City]

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Sang-hyun] Changwon City, Gyeongnam, held a seminar on the use of big data for local small and medium-sized enterprises (SMEs) on the 30th.

Supported by the Ministry of Science and ICT and the National Information Society Agency, 22 local SMEs participated in the 'SME Big Data Analysis and Utilization Project.'

The SME Big Data Project was promoted to enhance the data utilization capabilities of local SMEs, which are relatively behind compared to large corporations and metropolitan area companies in data usage, and to foster local data companies.

In July, a consortium of data analysis specialized companies, including local data companies, was selected, and after two rounds of individual consultations, data companies were matched according to the demands of each client company.

After several mutual discussions, the scope of demand analysis was finalized in August, and analysis is currently underway.

In the future, the consulting results presented through the analysis will be applied in the field to measure their effectiveness, and a performance report meeting will be held at the end of December to spread the data utilization atmosphere among local companies.

The city connects local SMEs struggling with data utilization to big data consulting specialized companies through this project.

It is expected that companies will strengthen their competitiveness by utilizing data to improve manufacturing processes and management, and establish customized marketing strategies that align with customer trends.

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