Blitzway Signs Figure Production Contract for 'League of Legends'
[Asia Economy Reporter Hyungsoo Park] Figure company Blitzway announced on the 30th that it has signed a contract with Riot Games to produce figures based on the intellectual property (IP) of the real-time strategy game (RTS) 'League of Legends' (LOL).
'League of Legends' is a game highly popular among the MZ generation, with a domestic PC bang market share exceeding 50%. In August 2019, it recorded over 8 million concurrent users, and its monthly active users (DAU) are around 100 million. It holds the highest viewership among global e-sports tournaments and has gained immense popularity to the extent that a webtoon inspired by professional gamer Faker has been released.
Blitzway plans to develop prototypes for about six months and release 'League of Legends' characters starting from the second half of next year. Since there are as many as 140 'League of Legends' characters, expectations are high regarding how the two companies will collaborate to develop and present high-end figures to fans worldwide.
Riot Games has been in discussions with various figure companies worldwide to develop 'high-end ultra-premium' figures. After seeing Blitzway's products firsthand, Riot Games contacted them first, leading to the contract. The company explained that this collaboration is not about licensing and producing products but developing figures in cooperation with the original company, which recognizes Blitzway's technical capabilities.
A Blitzway official said, "We have experience releasing figures in collaboration with game companies such as NCSoft and Pearl Abyss," adding, "We will create an opportunity to showcase the technical prowess of K-figures in the global market through cooperation with Riot Games."
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Blitzway has passed the preliminary review for listing on KOSDAQ and is pursuing a merger with Daishin Balance No.9 SPAC. Daishin Balance No.9 SPAC plans to submit agenda items such as merger approval resolutions, articles of incorporation amendments, and the appointment of directors and auditors at the extraordinary general meeting of shareholders scheduled for November 5.
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