Orion 'Kkobuk Chip Choco Churros Flavor' Surpasses 30 Million Packs Sold in Just One Year Since Launch

Orion 'Kkobuk Chip Choco Churros Flavor' Product Image

[Asia Economy Reporter Seungjin Lee] Orion announced on the 23rd that Kkobuk Chip Choco Churros flavor surpassed 30 million cumulative sales within one year of its launch. This means one pack was sold every second, with cumulative sales exceeding 32 billion KRW.

Launched in September last year, Kkobuk Chip Choco Churros flavor gained popularity by causing a sold-out frenzy immediately upon its initial display. After surpassing 3.5 million packs within 50 days of launch, sales nearly doubled over the next two months, accelerating sales momentum, and Orion operated the entire production line to meet demand. In January this year, four months after launch, cumulative sales reached 10 million packs, and in September, one year after launch, it exceeded 30 million packs. This is an unprecedented achievement for a single product, not the entire brand.

Orion cited the secret to the Choco Churros flavor’s popularity as the crispy texture unique to Kkobuk Chip combined with the sweet and rich choco churros taste. Reflecting consumer feedback requesting “higher chocolate content,” Orion increased the chocolate content from 19.2% at launch to 24.9%. Although the raw material content was increased, the price was maintained at the launch level, enhancing satisfaction relative to quality, which is another factor behind its continued popularity.

Kkobuk Chip Choco Churros flavor has also set out to capture global tastes. In March this year, the ‘Kkobuk Chip (Chinese name: Langlige Lang)’ chocolate flavor began local production and sales in China, and in April, it was exported to the United States, Australia, and other countries.

Along with the Kkobuk Chip Choco Churros craze, the existing Corn Soup flavor and Dalkong Injeolmi flavor have also gained attention, sustaining the popularity of the entire Kkobuk Chip brand. From January to August this year, Kkobuk Chip’s sales grew 85% compared to the same period last year before the Choco Churros flavor launch, establishing it as the most popular product from the 2000s to the 2020s.

An Orion official said, “Thanks to the love from consumers for Kkobuk Chip Choco Churros flavor, Kkobuk Chip is growing into a global brand following Choco Pie,” adding, “We will continuously improve product quality and expand the market so that Kkobuk Chip can become a representative snack of K-snacks.”

This content was produced with the assistance of AI translation services.