"High Sugar Content and Easy Peel Are the Trend"… Emart Offers 30% Discount on 'Jackson Gamong'

Emart will sell Jackson grapefruit (4-5 pieces) at about 30% off the price for one week starting from the 23rd when Shinsegae points are accumulated.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 23rd that it will sell Jackson grapefruit (4-5 pieces) at about a 30% discount when Shinsegae points are accumulated for one week.

The Jackson variety, originating from the Republic of South Africa, is a new type of yellow-fleshed white grapefruit with high sweetness and less bitterness. The sweetness of Jackson grapefruit is around 12 Brix, higher than the 10 Brix of regular grapefruit. It also has the advantage of having a thinner and softer peel than regular grapefruit, making it easy to peel by hand.

Recently, ‘easy-peel’ fruits that can be peeled easily have been gaining popularity. According to Emart, from January to August, Shine Muscat sales increased by 97.4%, cherries by 13.3%, tomatoes by 24.4%, and strawberries by 20.2%. The recently launched Jackson grapefruit also successfully settled in the market, selling over 6 tons within 16 days of release. Although a new product, it accounts for more than 25% of the total grapefruit category.

An Emart official said, “We exclusively introduced ‘Jackson grapefruit,’ which is delicious and easy to eat, to provide customers with a new taste experience,” and added, “We will continue to strengthen the grocery sector, the core competitiveness of offline marts, through variety diversification and continuously develop new varieties and unique products not yet introduced in Korea.”

This content was produced with the assistance of AI translation services.