Rapper Superbee Sends "MuyaHong, MuDaeHong" DM Support to Hong Jun-pyo... MZ Generation Responds to Political Courtship

Hong Jun-pyo, a preliminary candidate for the People Power Party's presidential primary, is speaking at a meeting held on the morning of the 8th at the Korea Medical Association in Yongsan-gu, Seoul, where COVID-19 prevention measures were discussed.
[Photo by Yonhap News]

[Asia Economy Reporter Kim Soyoung] Amid a concentrated offensive by the political sphere to capture the hearts of the MZ generation (born from the early 1980s to the early 2000s), a rapper has attracted attention by openly expressing direct support for Hong Jun-pyo, a member of the People Power Party.

On the 15th, Hong Jun-pyo's campaign team announced that rapper Superbee (real name Kim Hoon-ki) sent a cheering message saying "MuyaHong" to Hong Jun-pyo's personal Instagram account around 2 a.m. on the 13th. "MuyaHong" (meaning "Unconditionally, the opposition candidate is Hong Jun-pyo") is a phrase adapted by Hong from the popular catchphrase "MuyaHo," which originated from the MBC variety show "Infinite Challenge," and has been actively used in his campaign activities.

Superbee then sent an additional message correcting it to "MuDaeHong (Unconditionally, the president is Hong Jun-pyo). MuDaeHong," and reportedly followed Hong's Instagram account as well.

Recently, the political sphere has been undergoing changes to target the MZ generation. Hong, who was once called "Red Jun-pyo," has consistently worn a red tie, which was his symbolic color. However, recently, he has often been seen wearing a sky-blue mask and blue clothing at official events, and at his official presidential candidacy announcement on the 17th of last month, he wore a navy-colored suit.

Regarding this, Hong explained, "Blue symbolizes hope," adding, "There were so many criticisms that wearing red made me look stubborn, so I started wearing blue, which is one of our party's symbolic colors."

The presidential campaign team of Yoon Seok-yeol, former Prosecutor General and a presidential candidate of the People Power Party, launched an online campaign called 'Minji-ya Butakhae' on August 21 to address issues faced by the younger generation. [Image source=Yonhap News]

Previously, former Prosecutor General Yoon Seok-youl referred to the MZ generation as "Minji (MZ)" and launched a campaign called "Minji-ya, Please" addressing youth issues. In response, Hong Jun-pyo called the MZ generation "Minjun (MZ)" and retorted, "Minjun, bring Minji."

There is also a trend of catching up with memes (trends popular online like games) and buzzwords used among young people. On the 2nd of last month, former Prosecutor General Yoon posted a video on his Instagram eating mint chocolate chip ice cream with the caption "Guys... actually, hyung (older brother)" and hashtags '#MinchoDan' and '#MinchoDanGather.' Former Board of Audit and Inspection Chairman Choi Jae-hyung also joined the 'Mincho Mukbang' by posting a video eating mint chocolate chip ice cream.

Additionally, former Jeju Governor Won Hee-ryong introduced his alter ego "H Dragon," parodying the singer Mad Monster, and produced web dramas such as "Heeryong Real Estate" and "Dragon's Tears," which include his pledges. Former Prime Minister Jeong Se-gyun, who withdrew from the presidential race, once appeared wearing a leather jacket and gold necklace and filmed a TikTok video with a rapper concept. Candidate Lee Nak-yeon showed himself playing the game "League of Legends," and candidate Park Yong-jin covered the choreography of Brave Girls' hit song "Rollin'," all striving to resonate with the younger generation.

This content was produced with the assistance of AI translation services.