Starbucks Cold Brew Surpasses 100 Million Cups Sold in 5 Years Since Launch

Starbucks Dolce Cold Brew.

[Asia Economy Reporter Moon Hyewon] Since its first launch in 2016, Starbucks Korea's Cold Brew has surpassed 100 million cumulative sales in just five years, establishing itself as a national coffee alongside Iced Americano.

Starbucks Cold Brew is an iced coffee made by Starbucks professional baristas who freshly extract Latin American and African coffee beans through a 14-hour cold steeping process with cold water directly in stores. It features the natural sweet flavor of coffee with a clean and smooth finish.

Since its debut in 2016, Starbucks Cold Brew has shown an average annual growth rate of over 30%. Starting with 10 million cups sold in 2017, it reached 50 million cups in 2019, and over 100 million cups this year.

In particular, Cold Brew beverages have gained popularity as representative iced drinks that are not affected by the seasons, aligning with the year-round ‘Eoljuka’ trend alongside Iced Americano.

Starbucks has expanded its Cold Brew lineup by consecutively launching popular Cold Brew drinks such as ‘Dolce Cold Brew,’ ‘Vanilla Cream Cold Brew,’ ‘Nitro Cold Brew,’ and ‘Cold Brew Oat Latte.’ Through various drinks using Cold Brew, customers can experience a clean flavor different from traditional espresso beverages.

Among them, the basic original coffee ‘Cold Brew,’ which best captures the natural flavor of coffee, is the most popular, followed by ‘Dolce Cold Brew,’ which is favored among Cold Brew enthusiasts for its added condensed milk. Additionally, ‘Vanilla Cream Cold Brew,’ characterized by the sweetness of vanilla cream, has maintained steady popularity and ranks third in sales since its launch.

Recently, with growing interest in alternative milk, the ‘Cold Brew Oat Latte’ was released and became so popular that it was sold out for a period at Starbucks stores.

This content was produced with the assistance of AI translation services.