CJ OnStyle's 'Eddie Bauer' Expands Camping Gear... Actress Han Ji-hyun as Model

CJ OnStyle 'Eddie Bauer'.

[Asia Economy Reporter Kim Yuri] CJ OnStyle's outdoor brand 'Eddie Bauer' announced on the 16th that it will strengthen its outdoor products in the second half of the year and achieve an annual sales target of 20 billion KRW this year. Eddie Bauer has selected actress Han Ji-hyun, who played the role of Joo Seok-kyung in the drama 'Penthouse,' as its model.

Eddie Bauer will present lifestyle outdoor wear based on a newtro sensibility this season. Considering the preferences of the MZ generation (Millennials + Generation Z), the brand applied designs that blend outdoor and everyday wear, using soft dull tone colors. This season, they introduced outdoor clothing made with 'graphene' fabric, which offers functionalities such as heat and electrical conductivity and antibacterial properties.

On the 18th at 7:30 PM, a broadcast featuring the new product 'Eddie Bauer Fleece' will be held. The company explained that 'Eddie Bauer Fleece' features a short fleece design with a check pattern, made from high-density material, graphene fabric, and stretch laminating windproof lining, providing outdoor functionality.

Additionally, Eddie Bauer plans to significantly expand its camping category in the second half of the year. They will directly import and sell camping supplies from the US Eddie Bauer headquarters and collaborate with 'Brooklyn Works' to produce and showcase products such as camping tables, folding chairs, and camping boxes.

Popular products from the US Eddie Bauer headquarters will also be unveiled in Korea for the first time. They plan to introduce the 'EBTEK' line, a reinterpretation of the 'Activewear' line launched in 1996, as well as clothing lines collaborated on with American rapper A$AP Rocky's down puffer and American fashion designer Christopher Bevans.

This content was produced with the assistance of AI translation services.