Hyundai Motor's '2021 Longest Run in Gwangju' Campaign

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Hyundai Motor Company announced on the 15th that it will hold the non-face-to-face concept mission race 'Longest Run in Gwangju' in collaboration with the National Asia Culture Center.

'Longest Run' is a representative social contribution campaign started by Hyundai Motor in 2016, now in its 6th year, where participants can download a dedicated application (hereinafter referred to as the dedicated app) and participate in running, eco-friendly practices, and more.

As part of this campaign, 'Longest Run in Gwangju' will be held over two days on the 2nd and 3rd of next month at the National Asia Culture Center (located on Munhwajeondang-ro, Dong-gu, Gwangju). Completion is achieved by running both Course A (a 5K race enjoying the Gwangju Stream waterfront course) and Course B (a mission race inside the National Asia Culture Center).

The race is entirely non-face-to-face, using the GPS function of the Longest Run dedicated app and Bluetooth beacons to automatically certify completion.

Eco mileage accumulated through completion can be used from the 5th of next month to enter prize draws at the Eco Mileage Shop within the Longest Run app.

Customers wishing to participate can apply starting at 2 PM on the 15th of this month on a first-come, first-served basis through a social commerce site accessible via the 'Longest Run dedicated app.'

All participation fees collected from participants will be jointly donated by the National Asia Culture Center to the Mudeungsan National Park environmental protection project and will be used for planting projects.

Participants will receive a 'Running Package' souvenir consisting of a commemorative T-shirt, soap medal, glass straw, and other items upon on-site registration.

A Hyundai Motor official explained, "In a situation where offline events are being postponed or canceled due to COVID-19, we planned an untact offline event where participants can safely take part."

In particular, they said, "As an environmental campaign conducted in cooperation with cultural and artistic institutions, we planned to hold various exhibition programs at the National Asia Culture Center as well, hoping it will be an opportunity to create enjoyable memories even amid the frustrating COVID situation."

This content was produced with the assistance of AI translation services.