bhc Chicken Shares Sustainable Growth Strategies Between Franchisees and Headquarters

On the 14th, at the 2021 bhc Chicken National Franchise Council Regional Presidents Meeting for Win-Win Management with Franchisees, Im Geum-ok, CEO of bhc Chicken (5th from the left in the front row), and attendees are taking a commemorative photo. Photo by bhc Chicken

[Asia Economy Reporter Moon Hyewon] bhc Chicken's franchise stores and headquarters have united in their commitment to continuous growth and becoming a leading company in the industry.

bhc Chicken announced on the 15th that it held the 2021 bhc Chicken National Franchise Association Regional Presidents' Meeting for win-win management with franchise stores at its headquarters in Songpa-gu, Seoul on the morning of the 14th.

The meeting was attended by the president of the bhc Chicken National Franchise Association, representing 30 franchise stores including Seongseo Megatown branch, as well as executives including CEO Im Geumok of bhc Chicken.

At the meeting, they shared this year's business performance and new vision, and broadly listened to suggestions from store sites, forming a consensus for sustainable growth.

In his greeting, CEO Im said, "This year, franchise store sales are showing double-digit growth following last year. This is thanks to the hard work of the franchise business owners who have been sweating under difficult conditions," and emphasized, "Going forward, the headquarters will do its best to fulfill its role in the franchise industry’s essence of co-growth by providing various support to increase sales of franchise stores, the protagonists of success stories."

According to bhc Chicken, sales at stores that underwent environment improvements this year increased by an average of over 20% compared to before the improvements, clearly demonstrating the effect of infrastructure support. bhc Chicken expects double-digit high growth again this year due to the effects of infrastructure improvements, excellent product competitiveness, quality enhancement activities, and increased delivery demand driven by the activation of non-face-to-face consumption.

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