Samsung Electronics Launches New Bespoke 1-Door Refrigerator with Automatic Door Opening Feature

[Asia Economy Reporter Suyeon Woo] Samsung Electronics launched a new BESPOKE 1-door refrigerator with enhanced user convenience on the 15th.

The BESPOKE 1-door refrigerator can be selected from four types according to use: refrigeration, freezing, kimchi, and variable temperature, and features 'Kitchen Fit,' which allows installation perfectly matching kitchen furniture without separate construction. The new product newly applies an automatic door opening function and increases storage space.

The door is designed without a handle and equipped with a touch sensor so that the refrigerator door automatically opens when a hand is placed near it. The neat design without unnecessary elements stands out, and the efficient design increases internal capacity, making it up to 29ℓ larger than existing products.

When combining and installing three refrigerators for refrigeration, freezing, and kimchi, it can be used as a large capacity of up to 1103ℓ, and by adjusting the shelf heights of each product, it provides a user experience as if using one refrigerator.

In addition, features such as a metal cooling door and a multi-cooling system that delivers cool air evenly to each compartment are applied, providing excellent cooling performance. In particular, the variable temperature and kimchi refrigerators allow temperature adjustment in multiple stages according to ingredients, enabling versatile use tailored to consumers' lifestyles.

The new BESPOKE 1-door refrigerator allows panel selection from 22 basic colors or choosing a personalized color from the Prism Color collection consisting of 360 colors. Prices range from 1,249,000 KRW to 2,199,000 KRW based on type and color.

Yang Hyesoon, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "Samsung BESPOKE 1-door refrigerators are popular because consumers can freely combine 1-door products with four different functions according to their preferences," adding, "The new product applies an automatic door opening function and wider storage space, which is expected to further increase consumer satisfaction."

This content was produced with the assistance of AI translation services.