Hyundai Motor's 'Casper' Online Early Bird Reservations Begin

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Hyundai Motor Company announced that it began early bird reservations (pre-orders) for the entry SUV 'Casper' starting from the 14th.

Casper is scheduled to be launched on the 29th of this month and features ▲a design and colors that emphasize individuality ▲seats with adjustable interior space according to usage ▲advanced driver assistance systems and front seat center side airbags as standard for enhanced safety ▲and driver-centered convenience features.

The sales prices are ▲Basic model Smart at 13.85 million KRW ▲Modern at 15.9 million KRW ▲Inspiration at 18.7 million KRW.

Early bird reservations are conducted not through the existing sales network but via the website 'Casper Online,' and full-scale D2C (Direct to Consumer) sales will begin on the 29th along with the digital premiere (CASPER Premiere).

This Casper Online sales method holds great significance as it is the first domestic automobile brand to adopt the D2C approach, reflecting the untact trend accelerated after COVID-19.

Hyundai Motor Company plans to provide an optimal online purchasing system and various information channels so that customers can easily and quickly explore information and purchase vehicles without restrictions on time and place.

This content was produced with the assistance of AI translation services.