Paramount Pictures Appoints Producer Brian Robbins as New CEO

▲Brian Robbins

[Asia Economy Reporter Kwon Jae-hee] Brian Robbins, a producer who leads the animation channel Nickelodeon, has been appointed as the new CEO of Paramount Pictures.

According to CNBC on the 13th (local time), the American media giant ViacomCBS has separated the film and TV divisions of its subsidiary Paramount and appointed Robbins as the new CEO of Paramount Pictures. The former CEO, Jim Gianopulos, is expected to remain as an advisor until the end of the year.

Robbins will serve as CEO while overseeing Nickelodeon and Paramount Pictures' film division. He will supervise all films and children and family content produced for Paramount's streaming service, Paramount+.

The appointment of Robbins, a producer by background, follows an announcement by ViacomCBS owner Shari Redstone prioritizing content production and growth in Paramount's operational policy. This move is seen as part of ViacomCBS's extensive management reform efforts amid the media and entertainment industry's shift toward video streaming services (OTT) triggered by the COVID-19 pandemic. Accordingly, Paramount+ has recently strengthened its competitiveness by signing multiple content supply contracts, including with Matt Stone and Trey Parker, well known as creators of the animation "South Park."

The TV division will be overseen by David Nevins, ViacomCBS's Chief Creative Officer. Nevins currently serves as CEO of the premium cable channel Showtime under ViacomCBS and is responsible for original content production for Paramount+. He will additionally take charge of Paramount's TV division.

Previously, ViacomCBS finalized a reform plan to separate its subsidiary Paramount. Accordingly, Paramount Pictures' film and TV divisions will operate as independent entities going forward.

This content was produced with the assistance of AI translation services.