Chosun University Achieves No.1 Brand Reputation in Honam Region

[Asia Economy Honam Reporting Headquarters Reporter Cho Hyung-joo] Chosun University (President Min Young-don) announced on the 13th that it ranked 20th nationwide and 1st in the Honam region in the university brand big data reputation analysis.

Recently, the Korea Corporate Reputation Research Institute conducted a brand big data reputation analysis on universities loved by domestic consumers and announced the "University Brand Big Data Analysis Results for September 2021."

According to the results, Chosun University recorded a total brand reputation index of 3,265,717, with a participation index of 1,225,524, media index of 722,870, communication index of 316,156, and community index of 1,001,167, ranking in the top 20 among 100 university brands.

The reputation of the brand was analyzed by dividing consumer activity big data related to the brand into participation value, communication value, social value, market value, and financial value. The university brand reputation index was analyzed through a reputation analysis algorithm based on consumers' digital behavior into participation index, media index, communication index, and community index. The channel evaluation conducted by the Korea Brand Monitor consumer committee was also included.

President Min Young-don said, "Based on these results, Chosun University will take the lead in writing the 100-year history of the university with differentiated competitiveness through innovation and change," and added, "We will continue to do our best to establish ourselves as a university with a brand value recognized worldwide."

This content was produced with the assistance of AI translation services.