Homeplus Promotes Itself as a 'Fresh Food Leader' Featuring Trot Singer 'Park Gun'

'Emergency Support Project' for Stabilizing Chuseok Prices

Homeplus introduced Park Gun, a trot singer and former special forces soldier, as the 'Homeplus Fresh Special Forces' to promote the high quality of fresh food products through promotional videos on official SNS channels such as YouTube.

[Asia Economy Reporter Jo In-kyung] Homeplus announced on the 8th that it has selected former special forces trooper and trot singer 'Park Gun' as the 'Homeplus Fresh Special Forces' and will release a promotional video highlighting the strengths of Homeplus fresh food products to customers.

The fresh food promotional video, featured on Homeplus's official SNS channels including YouTube, showcases Park Gun as the Homeplus Fresh Special Forces member who meticulously selects only the best products to maintain the quality of Homeplus fresh foods. The video comically depicts Park Gun acting like a drill instructor at a training ground, rooting out substandard products with reduced freshness and protecting only the "definitely fresh and definitely delicious" fresh foods.

Park Gun takes on the role of Homeplus's freshness guardian by excluding bruised apples and sending back mackerel with dull eyes, shouting the slogan "Hwaksin!" which means "Definitely fresh." A Homeplus official explained, "In the case of apples, we use a pre-nondestructive inspection machine to sort by sweetness, weight, and internal browning, and for mackerel, we use seawater ice to preserve the freshness from the production site."

Homeplus is making various efforts to improve the quality of fresh foods and increase customer satisfaction. To this end, it is diversifying sourcing strategies and, since 2018, has introduced the nation's first 'Fresh A/S System' to ensure that consumers who purchase fresh foods are fully satisfied. If customers are not satisfied with any aspect such as taste, color, sweetness, or texture, Homeplus offers a 100% exchange or refund up to 100,000 KRW per case, up to 10 times per month.

Since implementing the Fresh A/S System, Homeplus's average monthly return rate has consistently remained below 0.01%, dispelling concerns that it might lead to indiscriminate exchanges and refunds. Homeplus explains that this system not only increases customer satisfaction but also serves as an opportunity for buyers to re-verify quality during the sourcing process, ultimately acting as a positive function that raises the overall standard of fresh foods.

Meanwhile, ahead of the Chuseok holiday, Homeplus is launching the 'Chuseok Emergency Support Project' to curb the rising costs of traditional holiday table items.

For MyHomeplus membership customers, discount coupons from the Ministry of Agriculture, Food and Rural Affairs and the Ministry of Oceans and Fisheries are applied, offering fresh special eggs and first-grade large eggs at 5,760 KRW per tray (30 eggs, limited to one tray per person, regular price 6,400 KRW), Hongro apples at 1,000 KRW each (regular price 1,250 KRW), 2021 new rice at 27,920 KRW (10 kg, regular price 34,900 KRW), Jeju silver cutlassfish at 3,780 KRW each (regular price 6,300 KRW), and spinach at 2,990 KRW (200g).

Domestic first-grade or higher pork belly and domestic pork neck will be offered at 1,960 KRW per 100g (regular price 2,450 KRW) from the 9th to the 12th only. Nonghyup Ansim Hanwoo grilling cuts will be available to MyHomeplus membership customers with a 30% discount plus an additional 20% discount using the Ministry of Agriculture's agricultural discount coupon.

This content was produced with the assistance of AI translation services.