Lotte Home Shopping, First in Industry to Win the World's Top 3 Design Awards 'Red Dot Design'

Lotte Homeshopping's Visual Identity (VI) won the main prize in the 'Brand & Communication Design' category at the Red Dot Design Award, one of the world's top three design awards, marking the first time in the home shopping industry.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 7th that its visual identity (VI) became the first in the home shopping industry to win the main prize in the 'Brand & Communication Design' category at the 'Red Dot Design Award,' one of the world's top three design awards.

The 'Red Dot Design Award' is an international design competition initiated in 1955 by the Design Center of North Rhine-Westphalia, Germany, and is considered one of the world's top three design awards alongside Germany's 'iF Design' and the United States' 'IDEA.' This year, over 6,900 works from 50 countries worldwide were submitted, and a panel of about 50 global design experts conducted a blind review to select winners based on excellence, creativity, and functionality in three categories: 'Product Design,' 'Brand & Communication,' and 'Design Concept.'

Lotte Homeshopping's 'Visual Identity Design' received high marks for effectively visualizing the core values and vision based on the brand slogan 'CREATE THE NEW,' winning the main prize in the 'Brand & Communication Design' category. With the concept of 'delivering infinite newness through the boundless expansion of commerce experience,' it symbolically expressed the expandability and diversity of Lotte's 'L' and the 'Multi-Square' representing multimedia. Moving beyond simply repeating logos or colors, the design aimed to deliver an integrated brand image across various media. The company emphasized that this award globally recognizes the creativity and excellence of the 'Visual Identity Design,' which was completed over about one year through planning, strategy development, concept creation, and production.

Kim Yeon-su, Head of Design at Lotte Homeshopping, said, "It is very meaningful and special that our 'Visual Identity,' which conveys the company's core values and vision, has won an award at one of the world's top three design competitions. We will continue to strive to build a differentiated corporate image through creative designs that effectively communicate the company's core values and gain customer empathy."

This content was produced with the assistance of AI translation services.