Haitai Confectionery Launches 'Yeonyanggaeng Chuseok Gift Set' Featuring Oriental Paintings

[Asia Economy Reporter Seungjin Lee] Haitai Confectionery announced on the 7th that it will release the 'Yeonyanggaeng Chuseok Gift Set,' which captures the beauty of Korea, in collaboration with artist Kim Hyunjung, who has gained worldwide fame as an Oriental painter.

The gift set prominently features the representative Oriental painting 'Sipjangsaengdo' at a glance. The painting depicts people enjoying hiking, golf, soccer, fishing, and cycling while eating Yeonyanggaeng.

The set includes 16 original Yeonyanggaeng pieces at a reasonable price, reducing the purchasing burden. The gift set will be sold throughout September, and individual products will continue to be available on the market.

A Haitai Confectionery official said, “The customer base enjoying Yeonyanggaeng is getting younger, and the situations in which it is enjoyed are becoming more diverse, so we incorporated a youthful sensibility into its unique traditional character. As this is an art collaboration blending tradition and modernity, younger generations can enjoy a novel experience, while older generations can appreciate a more luxurious feeling.”

This content was produced with the assistance of AI translation services.