"From Dunkin' Donuts to Socar and Joins Prime" LG Uplus Strengthens 'Gudokkok' Subscription Partnership Benefits

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 7th that it will strengthen the partnership benefits of the U+ Membership ‘Gudokkok’ service.

Launched in June, Gudokkok is one of the ‘My Own Kkok’ services provided to U+ Membership VIP and higher-tier customers, along with ‘Movie Kkok’ and ‘Life Kkok’. It is a membership subscription service that allows users to enjoy one of various partnership benefits for free each month in a subscription format.

Following a new partnership with Dunkin’ Donuts last month, LG Uplus will also partner with the car-sharing platform SOCAR and the web magazine platform Joins Prime starting next month, offering free services to VIP customers. The Gudokkok benefits will expand from the existing 8 types to a total of 11 types.

SOCAR offers one 10,000 KRW discount coupon for car rental fees, Joins Prime provides a monthly subscription allowing unlimited access to 228 magazine titles, and Dunkin’ Donuts offers two free coupons for Americano and Cappuccino Chusty, available once per month.

Meanwhile, U+ Membership’s My Own Kkok allows customers to choose one among Gudokkok, Movie Kkok, and Life Kkok to use the benefit once a month, and switching between ‘Kkok’ services is allowed once each in the first and second half of the year.

Hyunseung Lee, Head of Pricing Planning at LG Uplus, stated, “In line with the growth trend of the subscription economy, we plan to continue discovering additional free subscription service benefits preferred by customers.”

This content was produced with the assistance of AI translation services.