Hyundai Department Store Opens Korea's First 'Lady Dior' Pop-up Store

The exterior view of the 'Lady Dior' pop-up store opened on the 5th floor Sounds Forest at Hyundai Department Store The Hyundai Seoul.

Operating for One More Month Until the 3rd of Next Month at The Hyundai Seoul 5th Floor Sounds Forest

[Asia Economy Reporter Yuri Kim] Hyundai Department Store is partnering with the French luxury brand Dior to open a pop-up store at The Hyundai Seoul.

Hyundai Department Store announced on the 6th that it will showcase the 'Lady Dior' pop-up store at Sounds Forest, an indoor green park located on the 5th floor of The Hyundai Seoul, until the 3rd of next month.

'Lady Dior' is Dior's signature handbag line, and this is the first time in Korea that a pop-up store exclusively featuring Lady Dior products is being operated.

The pop-up store is set up in the center of Sounds Forest, and the exterior of the store is uniquely designed to replicate the design of the 'Lady D-Lite' bag, created by Dior's creative director Maria Grazia Chiuri.

At the pop-up store, exclusive products sold only at The Hyundai Seoul will be available, along with artworks created by world-renowned artists and Dior artisans who have reinterpreted the Lady Dior bag.

A Hyundai Department Store official said, "Sounds Forest at The Hyundai Seoul has emerged as a popular spot among the MZ generation (Millennials + Generation Z), attracting global luxury brands to showcase new products in this unique space. We will continue to lead MZ generation trends through various collaborations with global luxury brands."

This content was produced with the assistance of AI translation services.