Seoul Design Foundation Opens 'DDP Design Experience Hall' in Metaverse Virtual Space

Implementation of DDP in Metaverse Zepeto
DDP Rooftop, Usually Inaccessible, Opens in October as a Design Experience Venue

[Asia Economy Reporter Lim Cheol-young] The rooftop lawn of DDP, which is usually inaccessible, will become a design exhibition hall and seminar space that anyone can visit in the metaverse virtual space.

On the 6th, the Seoul Design Foundation announced that it will strengthen the role of DDP as a platform for designing the future by implementing DDP in 'Zepeto,' a leading domestic metaverse. The rooftop space of DDP, which only facility managers can access, will be utilized as an exhibition hall and a citizen design experience venue in the metaverse virtual space, offering design experiences that cannot be had offline.

The foundation has been conducting research to develop Seoul Design Week, held since 2013, into a world-class design festival. In particular, as citizen participation through a 'collective intelligence sharing platform' is required, Zepeto and Gather Town, metaverse platforms used by 200 million people worldwide, have been made stages for participation.

As the metaverse rapidly emerges as a new trend among the MZ generation, overcoming physical limitations and enabling anyone to share ideas anytime and anywhere on the theme of design, it is expected that citizens will be able to envision the future of Seoul Design Week that they truly desire together.

Once DDP is implemented in the metaverse space, the foundation plans to unveil the furniture collection owned by DDP starting this October. Currently, DDP holds a total of 1,869 pieces of furniture from 112 designers across 30 countries, 87 brands, and 319 items. A limited collection will be displayed on the DDP rooftop lawn. Attractions that continuously delight citizens' eyes will be updated.

Additionally, from October 26 to October 29, an open forum will be held in the DDP virtual space. Top design experts from home and abroad will participate to discuss the 'future of design' from the perspectives of environment, society, and culture. Furthermore, workshops involving young designers, who will be the main force in the design world, and citizens will be held to create meaningful time for asking and answering questions about the future of design that young people think about and contemplate.

Joo Yong-tae, Acting CEO of the Seoul Design Foundation, said, "Meeting design through virtual reality during a time when movement is restricted due to COVID-19 is a very meaningful attempt," and added, "We will continue to support citizens to experience not only DDP spaces but also various design projects in virtual reality."

This content was produced with the assistance of AI translation services.