Sold Out 3,000 Units in 3 Minutes on Chinese Live Broadcast... Galaxy Z Flip3 Popularity

[Asia Economy Reporter Seulgina Jo] Samsung Electronics' new foldable smartphone, the 'Galaxy Z Flip3,' sold out in just 3 minutes during a live commerce broadcast held in China.

According to Samsung Electronics on the 5th, 3,000 units of the Z Flip3 prepared for the broadcast hosted by popular Chinese live commerce host Wei Ya on Taobao on the 2nd of this month were sold out within 3 minutes of the live broadcast starting. The broadcast was watched by a total of 9.14 million viewers. Additionally, an unboxing broadcast of the Z Flip3 Thom Browne Edition held online by Wei Ya on the 1st, a day before the broadcast, attracted 19.5 million viewers.

Samsung Electronics, which had been lagging behind Xiaomi and Huawei in China, is attempting a turnaround fueled by the popularity of foldable phones. Since the beginning of this month, the number of pre-order reservations for the Z Fold3 and Z Flip3 has been estimated to reach about 1 million. The official release date is the 10th of this month. The prices are 14,999 yuan for the Z Fold3 and 7,599 yuan for the Z Flip3.

The limited edition Thom Browne Edition will be sold in China at 10:08 AM on the 8th of this month. Among the Thom Browne Editions, the price of the Z Fold3 is 25,499 yuan, and the Z Flip3 is 16,499 yuan.

This content was produced with the assistance of AI translation services.