LG Trom Styler 'Clothing Upcycling Campaign' Video Surpasses 10 Million Views

One Month After Late July Release
'Style Revival Project' Bringing Abandoned Clothes Back to Life

LG Tromm Styler Mist Green (from left), Mist Redwood, Mist Beige, Mist Clay Brown, Linen Black colors
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 5th that the video of the clothing upcycling campaign using the new-concept clothing care device Tromm Styler has surpassed 10 million cumulative views.

The online campaign video titled 'LG Tromm Styler Objet Collection, Style Revival Project' exceeded 10 million cumulative views within about a month since its release at the end of July.

LG Electronics explained that the project was planned to propose a way to healthily care for old and out-of-fashion clothes with the Tromm Styler and wear them stylishly, focusing on the increasing amount of discarded clothes and environmental problems caused by fast fashion trends.

According to the Ellen MacArthur Foundation, a global circular economy network, 15 billion pieces of clothing are produced worldwide every year, and 92 million tons of clothes are discarded annually. Only 13% of discarded clothes are recycled.

This project captured the process of transforming secondhand clothes into trendy fashion items in videos, collaborating with famous domestic designers such as Lang & Lu, a dress designer loved by celebrities; Kang Yo-han, the youngest designer to debut at Seoul Fashion Week; culture fashion designer Han Dong-chul; dualism suit designer Lee Si-an; and deconstructionist designer Seo Gwang-jun.

The designers refresh the clothes by removing odors and dust with the LG Tromm Styler and then reform the cleaned clothes into new styles. Consumers can also manage their old clothes in the wardrobe with the Styler and try their own fashion styles.

LG Electronics is leading a new-concept clothing care culture with the LG Tromm Styler, which allows even clothes that cannot be washed daily to be worn cleanly and neatly. TrueSteam is effective not only for deodorization and sterilization but also for reducing wrinkles in fabrics. The proprietary Moving Hanger shakes clothes up to 200 times per minute, evenly removing fine dust that is difficult to eliminate with wind alone. The Styler's unique pants care function properly sets the crease line of pants.

Park Kyung-ah, Executive Director of Brand Communication at LG Electronics Korea Sales Headquarters, said, "We will continuously promote the differentiated technology of Tromm Styler, the originator of clothing care devices, so that customers can conveniently manage their clothes while practicing environmental protection."

This content was produced with the assistance of AI translation services.