"Online Flagship Store" SSG.com Opens L'Oreal 'Blossom Brand Hall'

SSG.com 'L'Or?al Blossom Brand Hall' site image.

Grand Open Festival from 6th to 12th... 'Live Broadcast' on the First Day

[Asia Economy Reporter Yuri Kim] SSG.com is launching an online store that maximizes the brand experience of its tenant companies. While department stores and famous fashion and beauty brands are opening stores emphasizing experiential functions, SSG.com plans to provide a differentiated shopping experience by implementing a 'flagship store' type online store where customers can experience the unique feel and emotion of the brand.

On the 5th, SSG.com announced that it will newly open the official brand hall of L'Or?al, which owns many famous global beauty brands such as Lanc?me, Yves Saint Laurent Beauty, and Kiehl's. The site’s purchasing environment has been rebuilt with a user-friendly interface, and many unprecedented functions such as virtual makeup and social reviews have been applied, which is why the store was named the 'Blossom Brand Hall.'

Through this renewal, SSG.com implemented the virtual makeup service 'Makefit' using augmented reality (AR) technology from L'Or?al’s IT subsidiary 'ModiFace.' This service links with the smartphone’s selfie function to allow virtual product trials. Without the hassle of applying and removing products, customers can try L'Or?al’s makeup products and hair dyes virtually, which is expected to help find their personal color. A total of about 3,000 product options are available.

Considering the beauty product purchasing characteristic that values firsthand reviews, a 'Best Review' page was also created. A 'Tester Zone' is operated where customers can receive free samples of products they want to try, enhancing customer experience. After further service advancement, SSG.com plans to separately prepare a 'personalized product recommendation' using purchase data and a 'mini-game' corner to add fun to shopping, strengthening the 'gamification' feature.

The site layout was also fully renewed to suit the characteristics of brands and purchasing customers. To provide the image and product characteristics that brands appeal to more sensibly, magazine-level images and video banners were applied to the prominent top page. SSG.com said, "Functions such as exclusive coupons for the Blossom Brand Hall, live broadcasts, and special exhibition guides were intuitively arranged so that anyone can easily explore the information."

To commemorate the opening of the Blossom Brand Hall, SSG.com plans to hold the 'L'Or?al Blossom Brand Hall Grand Open Festival' from the 6th to the 12th. Representative brands such as Lanc?me, Yves Saint Laurent Beauty, Giorgio Armani Beauty, and K?rastase will be gathered and offered at special prices. On the first day of the event (the 6th), the in-house live commerce 'SSG.LIVE' will broadcast 'Chuseok Gift Recommendations! Chance to Get Full-Size Lanc?me G?nifique Essence.'

This content was produced with the assistance of AI translation services.