SPC Dunkin Launches New Products in September Targeting Grandma's Taste Preferences

Photo by Dunkin

[Asia Economy Reporter Moon Hyewon] Dunkin announced on the 3rd that it has launched new products for September targeting the grandmother's taste buds in celebration of the upcoming Chuseok holiday.

Dunkin's new products were born by stylishly reinterpreting the 'Halmaennial' trend, which has recently gained popularity mainly among the MZ generation, in Dunkin's own way.

To commemorate the product launch, popular YouTuber 'Park Makrye' was selected as the product model, and her unique confident and surprising charm was portrayed trendily together with Dunkin's donuts. Additionally, advertising shooting sketches that highlight the chic charm of Dunkin Donuts, created by graffiti artist 'Jay Flow,' are also presented.

The donuts of the month for September consist of a total of five types, characterized by newly presenting familiar traditional flavors such as black sesame and red bean in Dunkin's style.

Representing the Halmaennial taste, the 'Black Sesame Twisted Doughnut' features black sesame incorporated into the dough and glaze to bring out a savory flavor, and the 'Olive Rye Twisted Doughnut' combines organic rye dough with black olives for a fragrant aroma and chewy texture.

Along with these, the new products for September include the 'Jeju Matcha Cream Filled,' filled with soft cream made from Jeju matcha inside the donut; the 'Ang Butter Dual Filled,' containing sweet whole red bean filling and Anchor butter cream inside the donut; and the 'Injeolmi Chui Munchkin,' made with chewy glutinous rice dough generously coated with savory domestic soybean powder.

For this month's beverage, Dunkin offers the 'Injeolmi Latte,' which blends domestic soybean powder with milk to create an attractive savory flavor.

This content was produced with the assistance of AI translation services.