SPC Shake Shack to Open 18th Store in Seoul Hongdae

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 3rd that it will open the 18th Shake Shack location, 'Hongdae Branch,' in Hongdae Street, Donggyo-dong, Mapo-gu, Seoul, in September.

Prior to the opening, Shake Shack collaborated with media artist 'Ppaki' to present 'Shake Shack Playground in the City,' a hoarding art (artwork painted on temporary construction site barriers) depicting Shake Shack's burgers and shakes playing in a playground-like setting.

Shake Shack has communicated with local communities through hoarding art reflecting the characteristics of each region whenever a new store opens, showcasing unique public cultural art pieces that customers can participate in.

To celebrate the opening of the 'Hongdae Branch,' Shake Shack is holding a pre-event. Customers who upload a photo taken in front of the hoarding art along with a hashtag on their Instagram will be entered into a draw to win Shake Shack mobile gift certificates for 20 people. Additionally, starting September 6, an event will begin where participants can find and scan a hidden QR code on the hoarding art to receive secret benefits such as the Shake Domino, a commemorative product for the Hongdae opening, randomly. On the Happy App, a quiz event offers up to 10,000 Happy Points as rewards.

A Shake Shack representative said, “We have opened a new store in Hongdae, a vibrant and dynamic street of youth and culture that matches Shake Shack’s lively and energetic brand image,” adding, “We will continue to strive to deliver Shake Shack’s excellent taste and warm hospitality culture to more customers.”

This content was produced with the assistance of AI translation services.