WYSIWYG Studio and Subsidiary NP Successfully Conclude 'XR Untact Concert'

[Asia Economy Reporter Jang Hyowon] Wysiwyg Studio (Wysiwyg) announced on the 3rd that it successfully concluded an untact concert utilizing extended reality (XR) technology in collaboration with its subsidiary NP and LG Uplus. LG Uplus exclusively live-streamed the 'Untact XR Concert' of a top-tier domestic hip-hop label, produced by Wysiwyg and NP, through the ‘U+Eiadol Live’ application (app).

The concert was held at the ‘Gimpo XR Stage,’ the first permanent XR studio in Korea, established by Wysiwyg and NP in March. Gimpo XR Stage is a space that consolidates the XR technology of Wysiwyg and NP, featuring a large LED (light-emitting diode) wall and background content created based on the ‘Unreal Engine,’ which is used for high-spec game development, characterized by strong three-dimensionality and vividness.

In particular, the performance captured all scenes that are difficult to realize on a general filming set by simultaneously using dozens of cameras, lighting, various facilities, and filming equipment. This provided viewers with the sensation of watching a live performance on an actual stage even within a two-dimensional (2D) screen.

A Wysiwyg representative said, “Through XR technology, three-dimensional buildings rose and disappeared instantly in the concert background, composing the stage like a scene from a movie,” adding, “The implementation of infinitely expandable three-dimensional (3D) backgrounds created an ultra-realistic performance that felt like traveling through a virtual world, resulting in very high satisfaction not only among viewers but also artists.”

He continued, “Although there are many metaverse-related companies in the current market, few have established practical revenue models,” and added, “Wysiwyg and NP are differentiated in that they are realizing direct profits by preparing multiple untact concerts for top domestic artists through the XR stage opened this year, beyond just this concert.”

Existing online concert broadcasts have limitations in replacing the sense of presence, immersion, and interaction between performers and audiences in a PC or smartphone 2D environment, thus serving only as a supplementary means to offline performances. As the COVID-19 pandemic prolongs, ontact performances incorporating XR solutions have brought new changes to the performance industry by providing new viewing experiences while enjoying the pleasures of offline attendance.

Wysiwyg and NP are currently promoting the establishment of the largest multi-studio in Korea at the Uijeongbu Complex Cultural Convergence Complex (Rhythm City) in collaboration with Naver and YG Entertainment. The multi-studio will be used as a comprehensive entertainment space for filming movies, dramas, music videos, concerts, and fan meetings based on advanced XR technology. Through this, Wysiwyg and NP plan to build infrastructure for producing top-tier domestic ‘metaverse-oriented XR content.’

A Wysiwyg representative stated, “Beyond visual enjoyment, the competitiveness of XR content lies in the ability to produce and supply content without restrictions on personnel or location,” and added, “If XR is integrated into the comprehensive media value chain established by Wysiwyg, the potential for content expansion is limitless. Starting with this concert, we plan to expand XR content into areas such as games, exhibitions, and sports.”

This content was produced with the assistance of AI translation services.