LG Electronics Releases Final Track of 'Life’s Good Campaign' Featuring Charlie Puth

Posted on Our Global YouTube Channel
Containing a Positive Attitude for the Future and a Message of Support for the MZ Generation

LG Electronics is introducing the final music production process of the '2021 Life’s Good Campaign' music project, featuring world-renowned singer-songwriter Charlie Puth, Korean artist Kim Dani, and two others, through a YouTube video.
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics released the final track of the '2021 Life’s Good Campaign' music project, which was an attempt to communicate with the MZ generation (Millennials + Generation Z), on its global YouTube channel on the 3rd.

The Life’s Good music project, launched by LG Electronics in May, was led by Charlie Puth, a world-renowned American singer-songwriter who topped the Billboard singles chart for 12 weeks.

Over 1,000 participants from 36 countries took part in the music project. Related posts received great responses, with views reaching 70 million on social media channels such as YouTube and Instagram.

Charlie Puth selected four musicians, including Korean participant Kim Dani, and completed a bright and lively track together with them.

The lyrics contain positive attitudes for the future and messages of encouragement to the MZ generation, such as "Get up again, try again. When things don’t go your way, remember Life’s Good" and "The many things that made you struggle are already in the past."

Shaday Whitier, a campaign participant, said, "By participating in the project, I realized that if you keep at something, you can achieve it," and added, "I hope others feel the same when they listen to this song."

Charlie Puth said, "Collaborating with the four artists was an amazing experience, and I was deeply impressed by their talents," adding, "I hope everyone gains strength by listening to this song, which we made with our best efforts."

LG Electronics plans to screen the Life’s Good music video on the company’s billboards in New York’s Times Square and London’s Piccadilly Circus until the end of this year.

At the same time, the 'Life’s Good Movie Project,' which started concurrently, involved over 530 creators from 33 countries who completed a 20-minute omnibus-style film. It is available for anyone to watch on LG Electronics’ official social media channels.

This content was produced with the assistance of AI translation services.