CJ Foodville Vips Launches Premium 'Steak' Chuseok Gift Set

CJ Foodville Vips' Steak Chuseok Gift Set. Photo by CJ Foodville

[Asia Economy Reporter Moon Hyewon] CJ Foodville's Vips announced on the 2nd that it is launching two types of Chuseok gift sets composed of various steak cuts and is accepting pre-orders at all stores until the 14th of this month.

This is the first time Vips has introduced steak meat as a Chuseok gift set since the brand's launch. Vips explained that with another 'contactless Chuseok' expected this year, demand for holiday gifts is increasing and the trend toward premiumization is becoming more distinct, so they planned this product to allow customers to enjoy beef steak at home.

The 'Vips Premier Tomahawk Set' includes a special cut called Tomahawk, named after the axe shape used by Native Americans. The Tomahawk is a bone-in steak famous for having sirloin and tenderloin attached to a long bone, boasting an overwhelming weight of about 750g. The set is packaged together with sirloin cap, sirloin, chuck flap tail, and ribeye cap. The selling price is 159,900 KRW, discounted by more than 10% from the regular price.

The 'Vips Premier Steak Set' consists of the three most preferred cuts by Vips customers: sirloin cap, sirloin, and chuck flap tail. The selling price is 89,900 KRW, about 9% cheaper than the regular price.

In addition to the raw meat, the set includes Vips' know-how with 'Secret Steak Sauce' and 'Steak Seasoning.' A recipe card with cooking instructions is included so that even steak beginners can reproduce the taste of Vips steak anywhere.

Pre-orders are accepted at Vips stores nationwide. When pre-ordering the Vips Premier Tomahawk Set, customers receive a 30,000 KRW 'Dining Gift Card' usable at CJ Foodville dining brands. When pre-ordering the Vips Premier Steak Set, customers receive a 10,000 KRW 'Dining Gift Card.'

Pre-orders are also available online. CJ Foodville accepts Chuseok gift set pre-orders on its Naver Smart Store until the 10th of this month.

This content was produced with the assistance of AI translation services.