Hanyang Unveils New ‘Sujain’ Brand Advertisement and Website

[Asia Economy Reporter Tae-min Ryu] Hanyang announced on the 1st that it has unveiled a new brand advertisement for 'Sujain' on TV and social media channels and completely revamped the brand's homepage.

Through the newly released Sujain brand advertisement, Hanyang began conveying the slogan "Balance for your Life. 균형 for a Better Daily Life" to consumers. The Sujain advertisement emphasizes that a better living space is not about excelling in just one aspect but is created when everything is in balance. It conveys that today's home is made through the balance of three core values: 秀 (Su) - Smart (Technology), 自 (Jai) - Eco (Environment), 人 (In) - People (Human).

Hanyang also prepared social media advertisements featuring former national soccer player Lee Dong-gook, space designer Lim Sung-bin, and simultaneous interpreter Ahn Hyun-mo. Additionally, the Sujain brand homepage was newly launched. The homepage layout and design were improved, and the administrator page was enhanced to allow customers to use services such as AS inquiries and questions more conveniently. Centered on a hub site where users can understand Sujain's sales and move-in information step-by-step, various content is provided, including a magazine that covers housing trends and housing market issues.

A Hanyang representative stated, "We expect to widely promote Sujain's brand slogan through this advertisement," and added, "We will actively pursue activities to enhance Sujain's brand value, including advertisements across various channels."

This content was produced with the assistance of AI translation services.