NVT 'Addison' Offer Wall Partners with BC Card 'Paybook'

[Asia Economy Reporter Hyunseok Yoo] NBT announced on the 31st that its B2B business division’s ‘Addison’ offerwall has signed a partnership with BC Card’s benefits-based payment finance platform ‘Paybooc’ and its mobile points platform.

The company stated that as the ‘Addison’ offerwall aims to expand the market for real-life accumulation-type points and is broadening its partnership sectors, it expects business growth to accelerate significantly since it has succeeded in forming the first partnership with the card industry, which is directly linked to consumer spending, among financial sectors.

Through this partnership agreement, NBT has established a new offerwall system page called ‘MoneyTHEssaki’ within the Paybooc platform operated by BC Card, where users can accumulate free points. Paybooc users can earn ‘Paybooc Money’ points through various platform activities such as ▲shopping ▲participating in events on the ‘MoneyTHEssaki’ page. The accumulated ‘Paybooc Money’ can be used for payments at various online and offline affiliated stores, including convenience stores and online malls partnered with BC Card, and can also be directly transferred to bank accounts.

Park Sugeun, CEO of NBT, said, “Through the partnership with BC Card Paybooc, one of the most widely used financial apps by Koreans, the base of point benefits that can be utilized in daily life will be further expanded. Based on NBT’s long-standing experience and know-how in the points business process, we will establish a virtuous cycle structure where providing user benefits leads directly to increased performance for partner companies, and verify the efficiency of the offerwall network for mutual win-win outcomes.”

‘Addison’ is an offerwall network platform launched by NBT in 2019 targeting the B2B market. By forming partnerships between companies, it provides a separate page within existing platforms to introduce NBT’s own offerwall system, making user acquisition much easier. Since its launch, Addison has been expanding its partnership sectors centered on leading domestic businesses in electronic payments, webtoons, mobility, and finance industries.

This content was produced with the assistance of AI translation services.