Ottogi Applies Braille Labeling on Cup Noodles for Visually Impaired People

Ottogi Braille Labeled Cup Noodles (Photo by Ottogi)

[Asia Economy Reporter Seungjin Lee] Ottogi announced on the 31st that it will apply Braille notation for the first time on cup noodles to enhance convenience for visually impaired people.

As part of ESG (Environmental, Social, and Governance) management, the company plans to actively fulfill its corporate social responsibility by improving information accessibility and eating convenience for the visually impaired.

The background for considering Braille notation on Ottogi cup noodles began with consumer feedback requesting improvement of the water fill line markings, which are difficult for visually impaired people to identify. Ottogi conducted an online survey in March to gather various opinions from visually impaired individuals, assessing the demand for Braille notation on product names and water fill lines, and has been reviewing the insertion of Braille accordingly.

Based on the survey results, Ottogi produced package design samples and, with the cooperation of the Korea Blind Union, enhanced the readability of the Braille by adjusting its position, content, and legibility.

As a result, the final package design includes Braille notation not only for the product name and water fill line but also for symbols indicating microwave usability. To help low-vision visually impaired people easily recognize the Braille location, the background of the Braille is printed in black, and the Braille dots are printed in white, which is also a distinctive feature.

The Braille notation will begin with the "Cup Noodle Kimchi · Spicy Rice Noodles" in September and will be expanded to all cup noodle products in the future.

This content was produced with the assistance of AI translation services.