Song Jong-wook, President of Gwangju Bank, 'Online Communication' with MZ Generation Employees via Metaverse

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Song Jong-wook, President of Gwangju Bank, engaged in 'online communication' with MZ generation new employees.

Despite the difficulty of face-to-face contact due to the prolonged COVID-19 pandemic, President Song held 'TokTok Day' on a metaverse platform to strengthen digital communication and listen to voices from the sales field.

The metaverse is a concept more advanced than virtual reality (VR), allowing social and cultural activities similar to real life through the use of avatars.

During TokTok Day, conversations between President Song and new employees were conducted via voice chat using avatars on the metaverse platform, sharing everything from work-related difficulties to sales know-how, adapting to workplace life, and personal opinions on work-life balance.

In the fiercely competitive environment with fintech and big tech companies entering the financial industry, they also formed a consensus on sharing visions and strategies for growing into a sustainable 100-year bank, continuing discussions for substantial qualitative growth such as digital, survival, and customer satisfaction implementation strategies.

The new employees responded to this unique communication method by saying, "It broke down the invisible walls between generations and allowed us to freely share our opinions."

President Song pledged, "Going forward, I will achieve management that truly shares hearts with employees through various communication channels."

He added, "As the metaverse platform, which is creating a global boom, is expected to enable actual financial transactions through virtual branches in the future, we plan to enhance digital competitiveness so that it can evolve into non-face-to-face services for customers, such as financial consulting services, based on this."

This content was produced with the assistance of AI translation services.