Asia's Largest Broadcast Video Market 'BCWW' Opens on the 6th of Next Month

Online Event on the Theme "Content, Traveling to a New World"

The 'International Broadcasting & Video Market 2021 (BCWW 2021),' hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, will be held from the 6th to the 10th of next month. Since 2001, it has been Asia's largest international broadcasting and video event, driving the export of Hallyu content and facilitating exchanges among domestic and international broadcasting and video industry stakeholders. This year's theme is 'Content, Traveling to a New World.' Following last year, it will be conducted as an online market featuring exhibition halls, business consultations, showcases of outstanding works and formats, investment briefings, and academic conferences.

Broadcast content can be viewed in the online exhibition hall. Buyers can use the 'Customized Business Consultation' feature on the official website to schedule business meetings with participating companies and discuss commercialization. In the outstanding works and format showcase, producers will introduce their key works directly to buyers. The investment briefing offers opportunities to attract investment for projects in the planning stage or for the video adaptation of intellectual property (IP) such as webtoons and web novels. A representative from the Korea Creative Content Agency stated, "Reflecting the industry's demands, which have faced difficulties in export and promotion due to the prolonged COVID-19 pandemic, we have significantly increased the number of works compared to last year," adding, "Thirty-seven works will be introduced at the showcase, and nine works at the investment briefing."

On the 31st, before the opening, a 'Special Online Panel Discussion' will be held. This session aims to assist participating companies in establishing sales strategies by exploring the purchasing strategies of key buyers. Participants include Kim Jong-won, Executive Director of SK Broadband; Lee Hyung-eun, Deputy General Manager of CJ ENM; Han Seung-hee, Unit Head of Content Wave; Lee Kyung-eun, Assistant Manager of T-cast; Kim Han-byeol, Team Leader of KBS Media; and Yang Ming, Vice President of IQiyi. An academic conference will also be organized, featuring lectures by domestic and international media representatives to forecast changes and new opportunities in the global broadcasting industry.

On the 7th of next month, domestic online video service (OTT) providers Tving, Content Wave, and Watcha will gather to discuss original content production and acquisition strategies for Korean OTT platforms. Rob Wade, Head of Entertainment at Fox Alternative Entertainment, who led the global popularity of Korean-style music shows by successfully adapting the American versions of 'The Masked Singer' and 'I Can See Your Voice,' will also appear to talk about the appeal of Korean content from the perspective of the global broadcasting market and trends in the global content market. On the following day, the 8th, Clement Schwik from HBO Max, who is exploring entry into the Asian market, will be invited to discuss OTT market trends and response strategies. Side events for general participants include talk concerts featuring actors and producers from the web drama 'Jojosso' and the Taiwanese drama 'Shang Jian Ni.'

This content was produced with the assistance of AI translation services.