Innocean Wins Grand Prix and Winner Awards at the 'Red Dot Design Award 2021'

Hyundai Motor Group's Little Big Emotion, winner of the Grand Prize at the Red Dot Design Award 2021.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 30th that it won two awards, including the Grand Prix and the main prize, at the prestigious German design awards ceremony, the 'Red Dot Design Award 2021.'

The Red Dot is considered one of the world's top three design awards alongside the American IDEA and the German iF Design Award. Every year, it selects and awards innovative and creative products and works in various fields such as product design and brand communication.

Hyundai Motor Group's 'Little Big Emotion' won the Grand Prix in the Film & Animation category, and Hanwha Group's 'Clean Up Mekong' received the main prize in the Spatial Communication category. Little Big Emotion is a video depicting a kids' mobility device equipped with emotion recognition vehicle control technology that enables interaction between the car and its occupants, being used in actual therapeutic processes. Clean Up Mekong vividly shows the reality of the Mekong River area suffering from marine debris, raising awareness of Vietnam's environmental pollution issues and various local improvement efforts through the video.

An Innocean official said, "We are very pleased that our high creative capabilities have been recognized once again by winning not only numerous international advertising awards but also a world-renowned design award," adding, "We will continue to do our best to create campaigns that resonate with many people through differentiated creativity."

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