Chuseok Gift Sets Also Trending on Live Broadcasts... Lotte Department Store Hosts 'Baek Live Chuseok Week'

Lotte Department Store, Seongsimdang Gift Set.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 29th that it will hold the 'Baek Live Chuseok Week,' where customers can purchase Chuseok gift sets non-face-to-face in celebration of the upcoming Chuseok holiday.

About 600 gift sets, including brands such as Samjin Fish Cake, Cenovis, AmorePacific, and Orga, as well as Korean beef, fresh fruits, and fresh gift sets, will be sequentially introduced through a total of 115 special broadcasts until the 17th of next month.

As the COVID-19 pandemic prolongs, more people are expressing their feelings through gifts instead of visits, leading to increased demand for gift sets and a growing need for non-face-to-face (untact) purchases. An analysis of live broadcast sales conducted by Lotte Department Store during holiday seasons after COVID-19 showed that average sales per broadcast were more than 60% higher than usual broadcasts.

Expecting high demand for non-face-to-face purchases this Chuseok as well, Lotte Department Store has doubled the number of live broadcasts compared to last year’s Chuseok and prepared about 600 types of gift sets, totaling 5 billion KRW in volume.

During this 'Baek Live Chuseok Week,' customers can find various gift sets with prices lowered only on the day of the broadcast. Depending on the product, discounts of up to 68% off the original selling price are offered, along with additional online-exclusive coupon benefits.

On the 1st of next month at 6:30 PM, the live broadcast of the leading health functional food brand 'Cenovis' will feature the best-selling 'Triple Plus' gift set and an additional giveaway promotion available only during the broadcast. On the 9th at 6:30 PM, 'Seongsimdang,' a famous bakery in Daejeon, will hold its first live broadcast, offering popular gift items such as Seongsim Bruce and Madele Pound sets at maximum discount prices.

Small-packaged gift sets for the recently increasing 1-2 person households will also be introduced. Representative examples include 'Wang Galbitang' from 'Hanuso,' which sells carefully selected short ribs (September 7), and 'Premium Tea Collection' from 'Osulloc,' conducted in cooperation with production areas (September 2). In addition, fresh gift sets such as 'Beopseongpo Gulbi Set,' 'Royal Korean Beef Set,' 'T-bone Steak Set,' and 'Fruit Gift Sets' will also be available.

This content was produced with the assistance of AI translation services.