On the 28th, Class A of the 1st Youth Smile Project is taking a commemorative photo after the completion ceremony at Chicken University in Icheon, Gyeonggi-do. (Photo by Genesis BBQ)

On the 28th, Class A of the 1st Youth Smile Project is taking a commemorative photo after the completion ceremony at Chicken University in Icheon, Gyeonggi-do. (Photo by Genesis BBQ)

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[Asia Economy Reporter Seungjin Lee] Genesis BBQ announced on the 29th that the first cohort of the Youth Smile Project has completed their training.


The Youth Smile Project is a major ESG (Environmental, Social, and Governance) management initiative by Genesis BBQ, with a total scale of 20 billion KRW.


It is a program that supports young people facing economic difficulties such as unemployment and business failures due to the economic downturn caused by the COVID-19 pandemic, by providing them with dreams and hope and helping them establish a foundation for economic independence through supporting 'BSK' stores specializing in packaging and delivery worth approximately 80 million KRW.


BBQ will officially launch the Youth Smile Project by opening the first store on September 1.


The first cohort trainees of the Youth Smile Project, who began their training at the Chicken University located in Icheon, Gyeonggi Province, received intensive training for six days to operate BSK stores, including menu cooking practice, marketing, customer service, lectures by outstanding family store owners, and franchise business regulations, starting with a special lecture by Chairman Yoon Hong-geun. Out of the 30 teams targeted for the first cohort training, 26 teams attended due to schedule change requests from 4 teams.



Yoon Kyung-joo, Vice Chairman of Genesis BBQ, stated, “We will do our utmost by mobilizing all our capabilities so that young people facing many difficulties due to COVID-19 can become successful entrepreneurs through this project and serve as good role models for other young people.” He emphasized, “Through the ‘Future Dream Hope Fund,’ we will continue virtuous cycle activities supporting youth and various ESG projects in the future.”


This content was produced with the assistance of AI translation services.

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