Samsung 'Bespoke Qooker' Sells 10,000 Units Within One Month of Launch

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Samsung Electronics' new concept cooking appliance 'Bespoke Cooker' has surpassed sales of 10,000 units.

The product was launched on the 28th of last month, and as of the 24th of this month, a cumulative total of 10,113 units have been sold. In particular, during six live commerce events, all prepared stock was completely sold out, achieving great success.

Sales through the purchase commitment service 'My Cooker Plan,' the first of its kind introduced in Samsung home appliances, accounted for about 80% of total sales, an overwhelming proportion.

The My Cooker Plan is a service where customers who purchase various groceries every month above a certain amount with a Samsung Card during the commitment period at eight food companies’ direct online malls, in collaboration with Samsung Electronics, can buy the Bespoke Cooker at a significantly discounted price.

This service has received great response from subscribers because it allows them to choose any products sold at the food companies’ online direct malls, including not only meal kits and ready meals but also bottled water, instant rice, ramen, canned goods, sauces, and more.

The secret to its popularity is that even consumers who find cooking meal kits cumbersome can prepare a delicious and quick meal. Users also highly praised the 'Scan Cook' feature, which automatically cooks with just one barcode scan through the 'SmartThings Cooking' app.

Lee Kang-hyeop, Vice President of Samsung Electronics’ Home Appliance Business Division, said, "We will continue to strive to make consumers’ lifestyles more convenient through new forms of collaboration and ecosystem building."

This content was produced with the assistance of AI translation services.