[New Release] 'GE's Innovation DNA'

◆GE's Innovation DNA= After Jack Welch's retirement, GE's stock price and market capitalization declined, leading to its perception as a failed company. But is that really the case? The authors raise serious doubts and point to GE's industrial digital transformation. They review the innovation journey of the past decade and introduce the new future they envision. GE is a company that reads the changes of the times and stays alert to its customers.

"GE realized that the most important thing to become an innovative company pursuing digital transformation was to change the culture of all employees. Goldstein confessed, 'Before starting FastWorks, there was something we had to realize, and that was changing the culture.' To change the culture, GE adopted what can be called GE's talent ideal, transforming the ‘GE Value’ into ‘GE Belief’ in 2014. This serves as a guiding principle for expected employee behavior."

(Written by Lim Chaesung, Lim Jaeyoung, Son Hyuncheol / Hoyte Books)

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