Cosmetics Industry Joins Donation Relay for a Healthy Future Environment

[Asia Economy Reporter Lim Hye-sun] The cosmetics industry is showcasing donations and various activities as part of ESG (Environmental, Social, Governance) management, which focuses on environmental awareness and fulfilling social responsibilities.

In particular, as the trend of value consumption that considers environmental impact spreads, companies are going beyond simple donation activities to lead ethical consumption by directly involving customers in environmental protection campaigns or donating a portion of product sales revenue.

The cosmetics brand ATOPALM launched a limited edition "Green Drawing Kit" designed using the winning entries of the "1st ATOPALM Green Drawing Contest" as part of its social contribution campaign "I Love Green," which contributes to environmental improvement.

The "Green Drawing Kit," made more meaningful by collaboration between ATOPALM and children, consists of ATOPALM’s two bestsellers, "Top to Toe Wash" and "Soothing Gel Lotion," and a "Fabric Air Purification Air Wall" designed with nine winning artworks from the drawing contest. A portion of the kit’s sales proceeds will be donated to children’s organizations.

"Top to Toe Wash" is a shampoo and bath product with gentle cleansing ingredients derived from natural sweet almond oil, capable of cleansing a baby’s hair, face, and entire body at once. Its proprietary ceramide ingredient provides moist hydration after cleansing. "Soothing Gel Lotion" contains over 75% pure bamboo water to cool and care for babies’ heat-prone skin. It includes patented skin-soothing ingredient Defensamide and enhanced skin-soothing complex ingredients that quickly calm and protect skin sensitive to external irritants.

Additionally, the "Fabric Air Purification Air Wall," printed with the contest’s winning artworks, incorporates air catalytic air purification technology that absorbs odors and bacteria in the air, providing 99.9% antibacterial and deodorizing effects to purify indoor air. It is produced in nine different designs, and one design is randomly included with each kit purchase.

The limited edition "Green Drawing Kit" is available for purchase on ATOPALM’s official Naver Smart Store and Neopharm Shop, with part of the sales proceeds donated to children’s organizations to foster a healthy environment for children.

The cosmetics brand BIOTHERM also donated to the East Asian marine community "OSEAN" again this year, following last year. Since 2012, BIOTHERM has raised awareness of ocean pollution caused by plastics and emphasized the need for ocean protection through its "Waterlover Campaign."

As part of this campaign, the donation was raised through sales of specially made goods such as socks and bottles from the "Waterlover Edition," sold at the Waterlover pop-up store held in Seongsu-dong last May and online, as well as through the "Waterlover Challenge" conducted on social media. The SNS Waterlover Challenge, held for the second consecutive year, involved BIOTHERM donating 1,000 KRW per post.

The donation was used for projects to clean and improve the scenery of 20 beaches in Korea this summer and to prevent additional microplastic pollution. A total of 344 participants from 20 organizations collected approximately 4,135 kg of coastal waste, cleaning 20 beaches totaling 2,000 meters. Additionally, the collected waste types and quantities were entered into the smartphone app "CleanSwell," contributing to the Ministry of Oceans and Fisheries’ domestic marine waste reduction policy. BIOTHERM continues its ocean-saving activities through collaborations with nonprofit organizations and marine protection efforts.

ROVECTIN’s "Activating Treatment Lotion - Animal Friends Edition," released to celebrate its 10th anniversary, embodies ROVECTIN’s identity of opposing animal testing, avoiding animal-derived ingredients, and pursuing sustainable consumption that coexists with animals. To remember laboratory animals, images of dogs, rabbits, sheep, monkeys, and cats?common subjects of animal testing?are printed on the container, and eco-friendly clean packaging with removable labels is applied.

This content was produced with the assistance of AI translation services.