SSG.com Offers Up to 70% Off on 200,000 Luxury, Watches, and Jewelry Items for One Week
Until September 5, Second Half 'Luxury Fair'
Discount Coupons for the First 40,000 Customers
[Asia Economy Reporter Jo In-kyung] SSG.com announced on the 29th that it will hold a 'Luxury Fair' from the 30th of this month to the 5th of next month, offering discounts of up to 70% on luxury goods, watches, jewelry, and overseas direct purchase products for one week. Reflecting the increasing demand for online luxury goods, SSG.com stated that it will increase the event from once a year until last year to twice a year, once in the first half and once in the second half starting this year.
This event will showcase 200,000 products from over 300 brands, including classic luxury brands such as 'Prada,' 'Burberry,' 'Saint Laurent,' and 'Bottega Veneta,' as well as 'Max Mara,' 'Moncler,' 'Thom Browne,' 'Maison Kitsun?,' and 'Ami.'
In particular, new products from 'Golden Goose,' 'Maison Kitsun?,' and 'APC,' which are gaining tremendous popularity mainly among the MZ generation, will be sold at discounts of up to 67%. During the 'Overseas Luxury Encore Show' on SSG.com's live broadcast 'SSG Live' from 8 PM on September 1st for one hour, the 'Golden Goose Superstar W77' and 'W55' models, usually priced in the mid-600,000 KRW range, will be offered in the 300,000 KRW range, and 'Maison Kitsun? unisex sweatshirts' will be available in limited quantities at around 150,000 KRW.
As representative overseas direct purchase products, the 'Barbour Wax Jacket' can be purchased starting from 247,000 KRW with discounts of up to 30% depending on the product, and the uniquely designed 'Dragon Diffusion Triple Jump,' which enjoys broad popularity, is prepared at a special price of 285,000 KRW. The 'Ferragamo Women's Watch (SFHT004-20)' is sold at a 50% discount for 490,000 KRW, and the 'Herm?s Cape Cod PM Women's Leather Watch (23mm)' is sold at 2,990,000 KRW, which is 16% lower than the regular price.
First-come, first-served coupons and billing discount benefits are also provided. During the event period, 40,000 customers who purchase over 100,000 KRW will receive a '5% discount coupon' that offers up to 200,000 KRW off, and those who purchase over 200,000 KRW will receive a '7% discount coupon' that offers up to 150,000 KRW off. Additional billing discounts are also available depending on the card company.
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Park Gyu-bin, luxury goods buyer at SSG.com, explained, "SSG.com's online luxury sales in the first half of this year increased by more than 20% compared to the same period last year, showing steady growth every year. Since introducing the luxury digital warranty service 'SSG Guarantee' on the 26th, we are focusing on enhancing shopping satisfaction for luxury customers by holding large-scale discount events."
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