Sealy Bed, the Pinnacle of Bespoke 'Sealy by Jo Hee-sun' Launched

Collaboration with Designer Jo Hee-seon, Creating a Hotel-Like Bedroom Interior with a Single Frame

Sealy Bed, Sealy by Cho Hee Sun (Sealy X ChoHeeSun).
[Photo by Sealy Korea]

[Asia Economy Reporter Kim Jonghwa] Amid the rising popularity of 'Bespoke' furniture tailored to individual tastes, Sealy Bed is expanding the realm of bespoke furniture into the bedroom by launching a new customizable frame product.

The global premium mattress brand Sealy Bed announced on the 27th that it has collaborated with living creative director Cho Hee Sun to release a customizable bed frame called 'Sealy X ChoHeeSun.'

Sealy X ChoHeeSun is a bespoke bed frame that allows you to freely choose size and color combinations. It is designed by adding 20cm-wide panels to both sides of the central basic frame, enabling custom production to fit the optimal size for each space. Expansion panels can be arranged up to 7 on each side of the basic frame, with a maximum of 14 panels.

The panel colors come in seven options: White, Ocean, Purple, Orange, Yellow, Water Green, and Beige, featuring modern and sophisticated colors that align with recent interior trends. The basic frame can only be installed in a single color, but by harmoniously arranging the panel colors according to your preference, you can create a trendy and stylish bedroom interior with just one frame.

Additionally, high-quality Italian fabric is used to provide water resistance and stain resistance. Adding a lighting option with a USB charging port allows for creating a cozy, hotel-like bedroom atmosphere.

Designer Cho Hee Sun, CEO of the interior design firm 'by Cho Hee Sun,' is well-known as a styling expert loved by famous stars. As a leading domestic living creator, she has appeared on various broadcasts offering interior tips and has showcased products bearing her name in living categories such as sofas, demonstrating outstanding ability to design spaces that meet user needs.

Designer Cho Hee Sun said, "The collaboration with Sealy Bed was carried out with the intention of helping consumers become designers themselves, creating bedroom interiors that suit their tastes and enjoying a better home lifestyle." She added, "It might be good to select a point color considering the bedding product colors for styling," sharing tips on frame color combinations. A detailed interview video with designer Cho Hee Sun is available on Sealy Bed’s official YouTube channel.

To commemorate the product launch, Sealy Bed is holding the #FillWithSealy event from the 27th until the 22nd of next month, where participants can win a customized frame tailored to their preferences. Participants can arrange the colors of the basic frame and panels in their desired combination on the Sealy Bed event page, upload it to their personal SNS, and leave the URL of the post in the comments to complete participation. Winners selected by lottery will receive the full set of the frame they customized along with Sealy Bed’s 140th anniversary special mattress 'Sealy No.140' and other generous prizes.

A Sealy Bed representative said, "Noticing the increasing number of consumers who want to make their bedrooms special spaces, we collaborated with designer Cho Hee Sun, a leading figure in the domestic interior field, to launch this frame." They added, "Going forward, based on the vision 'Sealy supports you in every moment you touch' and our premium mattress manufacturing know-how, we plan to consider and introduce products that customers need."

This content was produced with the assistance of AI translation services.