Hotel Industry Targets MZ Generation... Engages in 'Cross-Industry Collaboration'

Paradise City × Jeju Beer 'Summer Pub Garden' Promotion.

Consumption Emerging 2030 Targeted Unique Packages·Experiential Content Provided
Collaboration across industries such as liquor, skincare, and fashion... Presenting a distinctive lifestyle

[Asia Economy Reporter Kim Yuri] Recently, the MZ generation (Millennials + Generation Z), which has established itself as a core consumer group, is emerging as a major target in the hotel industry, and marketing activities aimed at them are active. In particular, unique packages and experiential programs through collaboration with different industries are attracting the attention of the MZ generation, who seek new experiences and values.

Paradise City partnered with Jeju Beer, which is leading the craft beer trend and enjoying great popularity, to launch the 'Summer Pub Garden' food and beverage promotion. This promotion, held at the fresh garden atmosphere of 'Garden by Laku,' sells Jeju Wit Ale, a representative wheat beer favored by the MZ generation, and the new dark beer product 'Geomung Ale.' Guests can also enjoy a family platter made by the hotel chef, Shine Muscat ade, juices, and more. It is available every Friday and Saturday until September 18, regardless of accommodation. The price is 80,000 KRW for the platter and 30,000 KRW for unlimited beer for 2 hours. It can be enjoyed for free when using the unique collaboration room package 'KartRider Summercation.'

Reflecting the 'Oh Haun (One Day Workout)' trend, they also collaborated with premium athleisure brand Andar. A pop-up store will be operated at the plaza square inside the hotel until October 17, and Andar’s representative products and seasonal editions will be sold at the select shop 'ShopPart (#PART).' In September, the 'Sweet in Paradise' package will offer an Andar yoga program that can be enjoyed contactlessly in the room as an exclusive benefit.

Lotte Hotel and LG Electronics Collaborate on 'Beauty Inside' Package.

Lotte Hotel Seoul launched the 'Beauty Inside' package in collaboration with LG Electronics, considering the MZ generation’s characteristic of not hesitating to invest in themselves. This product allows guests to experience LG Electronics’ home beauty devices in the room and enjoy a leisurely self-care time. Package users can try four representative beauty devices from LG Pra.L for hair, skin, and body care during their stay. This package is available through phone reservations until September 16.

Banyan Tree Club & Spa Seoul collaborated with the swim & resort wear brand DaysDays to release the 'Summer Days' package. Package users receive a DaysDays × Banyan Tree special edition robe and fabric bag set, along with sun care products as gifts. This limited special edition set was created inspired by Banyan Tree Seoul, targeting the MZ generation who prefer exclusivity. It is available for a limited 30 rooms on a first-come, first-served basis until October 10. Prices start from 620,000 KRW (excluding VAT).

Glad Hotel & Resort launched the representative package 'Glad Sweet Sleep Season 7' to help customers achieve healthy sleep, in collaboration with a popular casual brand among the MZ generation. This package, planned in cooperation with '5252 by O!Oi,' known for its witty designs, includes a collaboration-made sleep mask, a new short-sleeve pajama set from '5252 by O!Oi' (given on a first-come, first-served basis), and a skincare set from the cosmetic brand Abib. It is available until September 30 at Seoul Glad Hotel and Maison Glad Jeju.

Glad Hotel, 5252 by O!Oi Collaboration 'Glad Deep Sleep Season 7' Package.

This content was produced with the assistance of AI translation services.