CJ OnStyle 'Pick the Cell', 'TVING×Sinmyohan' Joint Purchase Market Exclusive Opening
[Asia Economy Reporter Yuri Kim] CJ OnStyle's influencer commerce platform 'PickTheCell' announced on the 27th that it will exclusively open the 'TVING×Sinmyohan' group purchase market.
The group purchase market, held for four days from the 27th to the 30th, offers a package combining the domestic leading online video service (OTT) TVING subscription and goods of 'Sinmyohan,' a character from the tvN variety show 'New Journey to the West.'
The packages include ▲ a 6-month TVING subscription with a Sinmyohan bag hanger and ▲ a 12-month TVING subscription with a Sinmyohan camping chair. TVING subscriptions can be chosen between 'Standard,' which offers FHD quality and simultaneous viewing for two users, and 'Premium,' which offers up to 4K quality and simultaneous viewing for four users. The TVING subscription (serial number) featuring the Sinmyohan character and Sinmyohan goods are packaged together in a limited edition box for delivery.
To commemorate the opening of the 'TVING×Sinmyohan' group purchase market, a CJ OnStyle live show will be broadcast at 8 PM on the 30th. On this day, CJ OnStyle show host Kim Kyung-jin, comedian Oh Nami, and the 'New Journey to the West' character 'Sinmyohan' will appear to communicate with customers in real time. During the group purchase period, customers who participate in PickTheCell and TVING Instagram and live broadcast events will be entered into a draw to receive the popular goods 'Sinmyohan Camping Hat (Bucket Hat)' from the TVING original content 'New Journey to the West Special Spring Camp.'
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Meanwhile, 'PickTheCell' is the first influencer group purchase business platform launched in the commerce industry. It links CJ OnStyle's 'PickTheCell' page to influencer SNS accounts and sells specific products exclusively for a limited period. Since its launch in December 2019, 'PickTheCell' has conducted about 350 group purchases, with cumulative order amounts exceeding 13 billion KRW.
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