Hansome opens first 'Oera' store at Hyundai Department Store Apgujeong Main Branch

[Asia Economy Reporter Seungjin Lee] Hansome, a fashion specialist company under Hyundai Department Store Group, will open the first offline store of the luxury cosmetics brand 'Oera' on the first floor of Hyundai Department Store Apgujeong Main Branch on the 27th.

Oera is a compound word of 'Zero(0)' and 'Era,' meaning "to reach a balanced point of the skin without leaning to either side and to deliver inspiration for a new era." It uses a proprietary ingredient (Chrono Elixir) developed in collaboration with a Swiss cosmetics laboratory known for excellent functional skincare manufacturing technology.

The first offline Oera store, opening this time, features an interior created in collaboration with the UK and global design firm 'CMK' to express the brand philosophy. Overall, it is characterized by a luxurious and calm beige color with accents of turquoise resembling the water color of the Swiss Alps lakes.

The store offers more than 20 types of skincare and sun care lineups, including functional products such as essences, serums, and creams, as well as cleansing, sun care, and packs. Among them, the skincare line is made with pure Swiss water and premium ingredients and is entirely produced in Switzerland. The main product prices range from 200,000 to 500,000 KRW, with the representative product being the multi-functional serum 'Calibrator' (around 375,000 KRW).

In the future, Hansome plans to provide 'spa services' and '1:1 care programs' so that customers can experience the strengths of Oera.

Oera will also be sold on Hansome's official online mall TheHansome.com, and will be available for purchase on Hyundai H Mall and The Hyundai.com starting on the 31st and the 3rd of next month, respectively.

A Hansome official said, "We will introduce a high-quality luxury skincare brand by utilizing proprietary ingredients and Swiss manufacturing technology," adding, "We plan to launch Oera offline stores in major distribution channels in the future."

This content was produced with the assistance of AI translation services.