Oasis Market, "Led Agricultural, Industrial, and Commercial Enterprises to Sales Up to 35 Times... First Planned Exhibition This Year"

aT and Agriculture-Industry Convergence SMEs Exclusive Pavilion 'Chandeulmaru' Operated Year-Round
First Planned Exhibition of the Year 'Surviving Summer with Our Agricultural Products and Local Specialties' Held from 25th to 31st

[Asia Economy Reporter Yuri Kim] Oasis Market is launching an initiative to discover outstanding agriculture-industry convergence SMEs (Agriculture-Industry SMEs).

Oasis Market announced on the 25th that it has opened the exclusive sales pavilion for agriculture-industry SMEs, '2021 Chandeulmaru,' in collaboration with the Korea Agro-Fisheries & Food Trade Corporation (aT). According to the company, this is to provide continuous online sales channels to agriculture-industry SMEs struggling due to COVID-19, and to directly purchase valuable products to help them establish themselves as excellent companies. Agriculture-industry SMEs refer to small and medium enterprises selected by the Ministry of Agriculture, Food and Rural Affairs that organically link raw material procurement, manufacturing and processing, and technology development between farmers and SMEs to produce products.

Oasis Market first introduced 'Chandeulmaru' in 2019. Since intensifying the project in 2020, total sales of agriculture-industry SME products increased by 140% compared to the previous year, and in the case of the agricultural corporation Yogisaem, monthly sales reached up to 35 times higher than the previous year, achieving excellent results. These products have grown into key items for Oasis Market.

Oasis Market stated, "Rather than simply selling agriculture-industry SME products, we helped increase sales by converting competitively judged products into direct purchases," and added, "We also conducted one-on-one consulting with each company regarding ingredients, packaging methods, and appropriate quantities to ensure each product reflects consumer demands well."

As sales increased, participation from agriculture-industry SMEs also grew. Compared to 2020, about 50 additional companies joined, and this year the 'Chandeulmaru' exclusive pavilion features 249 companies and over 1,200 products.

Oasis Market is holding its first planned exhibition since opening 'Chandeulmaru,' titled 'Surviving Summer with Our Agricultural Products and Local Specialties,' from the 25th to the 31st for one week. A 10% point accumulation benefit without any amount limit is provided.

Oasis Market plans to continuously expand and showcase outstanding agriculture-industry SME products through 'Chandeulmaru.'

This content was produced with the assistance of AI translation services.