Ediya Coffee's Delivery Sales Soar 120 Times in 3 Years
[Asia Economy Reporter Moon Hyewon] Due to the strengthened social distancing measures caused by COVID-19, the culture of enjoying coffee through delivery at home or work has become the mainstream trend in coffee consumption.
On the 24th, Ediya Coffee analyzed three years of data since the introduction of its delivery service and found that last month's delivery order sales increased significantly to about 123 times the sales in September 2018, when the delivery service was first launched.
The number of delivery stores, which was 474 in 2018, has now increased significantly to 2,664, with more than 80% of all franchise stores offering delivery services. Over the past three years, the cumulative number of delivery orders has reached approximately 3.67 million, showing explosive growth every year.
The annual number of orders, which was only about 270,000 in 2019, surged to approximately 1.58 million last year when the domestic COVID-19 virus began. Furthermore, the number of orders from January to July this year totaled about 1.79 million, surpassing last year's annual order count.
The most popular delivery menu items at Ediya Coffee were Americano, two types of single-serving bingsu, vanilla latte, fresh fruit watermelon juice, and honey caramel bread, in that order.
The three seasonal menu items introduced this summer?‘Patinjeolmi Single-Serving Bingsu,’ ‘Mango Yogurt Single-Serving Bingsu,’ and ‘Fresh Fruit Watermelon Juice’?ranked high among popular delivery menu items last month, showing great love from consumers.
In the bakery and dessert category, honey caramel bread, fresh cream waffles, and pretzels occupied the top ranks.
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Meanwhile, the total volume of Americano sold through delivery services over the past three years was recorded at approximately 1.2 million liters.
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