Lotte ON Hosts Logitech Brand Festival... Up to 50% Off Gaming Accessories

Lotte ON Logitech Brand Festival.

[Asia Economy Reporter Yuri Kim] Lotte ON announced on the 24th that it will hold the 'Logitech Brand Festival' until the 29th, offering gaming products at discounts of up to 50%.

This event was planned to celebrate the 2nd anniversary of the business partnership (JBP) between Lotte ON and Logitech. Starting from 11 a.m. on the 24th, a live broadcast will be held to sell popular products at special prices, and customers who purchase during the broadcast will receive gifts.

Logitech products, a popular brand for gaming accessories, have received positive responses from customers every time Lotte ON holds an event. During the live broadcasts held in October last year and January this year, most of the prepared stock was sold out, generating about 100 million KRW in sales each time. When Logitech newly launched the 'G923 Racing Wheel' last year, it was exclusively pre-launched and sold on Lotte ON's live broadcast, selling out within an hour.

During this event period, the 'G304 Gaming Mouse (Black, White, Blue, Lilac)' will be sold for 36,900 KRW, the 'G304 Mint Gaming Mouse' for 42,900 KRW, and the 'PRO X Mechanical Gaming Keyboard' for 99,000 KRW in limited quantities. In the live broadcast on the 24th, popular products such as the 'G903 Wireless Gaming Mouse,' 'G933S Gaming Headset,' and 'Powerplay Wireless Charging Mouse Pad' will be sold in limited quantities, and a 7% instant discount will be offered when paying with KB Kookmin or Citi cards.

Meanwhile, due to the recent implementation of social distancing level 4, outdoor activities have been restricted, leading to a significant increase in game-related sales. Lotte ON's sales of gaming consoles in July increased by 31% compared to the previous year, and sales growth of gaming peripherals such as racing wheels and joysticks rose by 378%, more than quadrupling.

Kim Sun-ho, Digital Home Appliances MD (Merchandiser) at Lotte ON, said, "Lotte ON is holding the 'Logitech Brand Festival' to celebrate the 2nd anniversary of the JBP with Logitech, a popular gaming accessories brand," adding, "We offer popular gaming mice, keyboards, racing wheels, and other gaming peripherals at prices up to 50% cheaper."

This content was produced with the assistance of AI translation services.