Cultural Artists Produce 'Youth Small Business Promotion Videos'... Seoul City Releases 200 Clips via Influencers

Matching 100 Young Small Business Owners with 100 Cultural Artists, Local Small Business-Artist Matching Regional Win-Win Model

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 24th that it will carry out an SNS promotion project that matches 100 young small business owners with 100 cultural artists one-on-one to support the production of promotional videos that can publicize their workplaces and products.

Recently, various consumers including young people and the MZ generation obtain information through social media (SNS) and OTT (Over The Top), so promotional methods are naturally shifting from print media to these platforms. In line with this trend, Seoul has decided to start supporting the production of SNS promotional videos targeting young small business owners who have been struggling due to COVID-19.

The small business owners and cultural artists who form teams will produce two promotional videos with the city's support. The goal is to complete videos reflecting the needs of young small business owners and the ideas and planning skills of young artists during September and October.

The completed videos will be released during September and October through 50 carefully selected influencers, chosen based on follower count and the nature of their SNS accounts. Each influencer plans to upload four videos.

Seoul expects this project to provide young small business owners with limited sales opportunities a chance to increase sales through active promotion, and to offer jobs to local artists.

From today until the 10th of next month, Seoul will recruit 100 young small business owners, 100 cultural artists, and 50 influencers to participate in this project. Selected 100 artists will receive 1 million KRW per person as activity expenses and free rental of filming equipment, and 50 influencers will also receive 600,000 KRW per person as activity expenses.

Han Young-hee, Seoul’s Director of Labor, Fairness, and Win-win Policy, said, “The promotional videos completed through this SNS promotion project are expected to become good content that can publicize the workplaces and products of young small business owners, and combined with the influence of influencers, it is expected to lead to increased sales.” She added, “Furthermore, this will serve as a local win-win project model that can provide jobs to local cultural artists whose activities have decreased due to COVID-19.”

This content was produced with the assistance of AI translation services.